Tag Archive: segmentation

Predictive intelligence

Author: Dan Jak 02/06/2015 0 Comments

Every interaction between a brand, and a customer is a great insight. Collecting data from different sources i.e. online click, previous purchase, interaction with call centre or a store visit, helps to build great customer profile. When you marry this profile with…
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Engagement, Segmentation

customer loyalty, data mining, email metric, engagement, Predictive intelligence, ROI, segmentation, targeting

How to engage with your customer?

Author: Dan Jak 07/03/2015 0 Comments

As it’s been for myself, it has probably been a daunting task for you and rest of fellow email marketers, causing headache and number of sleepless nights. No-one said it will be easy, no-one said it will be achievable, but…
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Segmentation

customer loyalty, email best practice, segmentation, targeting